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You have to know who you’re writing for — it’s an important tenet of copywriting. Some brands have personas constructed down to the tiniest details: where their audience lives, what…
Joy Harding
Matt Lillywhite
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Couldn’t agree more!
Storyteller and part-time procrastinator. Writing to inspire, entertain, and avoid doing laundry. Substack: https://mattlillywhite.substack.com/subscribe
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