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How I Grew My Email List To 100k Subscribers

It’s a lot easier than you think

Matt Lillywhite
3 min readFeb 26, 2022

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Photo via Pixabay

“Matt, how did you get so many email newsletter subscribers?

I get asked that question all the time. And when I give people a response, they’re always amazed at my ability to succeed in the world of email marketing.

Over the past few months, I’ve grown my email list from 0 to 100,000 people. It wasn’t easy. But with a strong work ethic, I accomplished something that many people said was impossible.

Here’s how:

I Understood My Target Audience

Like many people on the internet, my audience wants to get rich quick. It doesn’t matter if something (or someone) seems sketchy. As long as my email subscribers can make a profit, they’ll happily gravitate towards it like a moth to a flame.

I provide recommendations on productivity and wealth-building courses for my email subscribers to join. The owner of each course pays me a five-figure sum. In exchange, I say the course will change the lives of my audience — and include a bunch of other buzzwords and catchphrases to give each product sufficient marketing hype.

Some people might call me a sellout because I frequently advertise to my audience…

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Matt Lillywhite
Matt Lillywhite

Written by Matt Lillywhite

Storyteller and part-time procrastinator. Writing to inspire, entertain, and avoid doing laundry. Substack: https://mattlillywhite.substack.com/subscribe

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