Humor

How I Grew My Email List To 100k Subscribers

It’s a lot easier than you think

Matt Lillywhite
3 min readFeb 26, 2022

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Photo via Pixabay

“Matt, how did you get so many email newsletter subscribers?

I get asked that question all the time. And when I give people a response, they’re always amazed at my ability to succeed in the world of email marketing.

Over the past few months, I’ve grown my email list from 0 to 100,000 people. It wasn’t easy. But with a strong work ethic, I accomplished something that many people said was impossible.

Here’s how:

I Understood My Target Audience

Like many people on the internet, my audience wants to get rich quick. It doesn’t matter if something (or someone) seems sketchy. As long as my email subscribers can make a profit, they’ll happily gravitate towards it like a moth to a flame.

I provide recommendations on productivity and wealth-building courses for my email subscribers to join. The owner of each course pays me a five-figure sum. In exchange, I say the course will change the lives of my audience — and include a bunch of other buzzwords and catchphrases to give each product sufficient marketing hype.

Some people might call me a sellout because I frequently advertise to my audience. But since I make a tonne of money, I prefer to use the term “cashing in.”

I Did A Lot Of Influencer Outreach

Or, more specifically, I spent a few thousand dollars bribing people with millions of followers to promote my email list.

It worked like a charm.

Influencers included the link in their social media posts and called it “the best email list in the entire world.” In return, I got over 50,000 new subscribers and a better excuse to charge more for advertising on my email list.

I Created A Competition To Get More Traffic

The idea of the competition was simple: someone will receive a $10,000 prize for joining my email list. The only catch? The winner of the competition was pre-determined: me.

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Matt Lillywhite

Writing is a superpower. London based. But you can probably find me in all four corners of the world.