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I Analyzed The Earnings Of Popular YouTubers

Here’s how much they make

Matt Lillywhite
4 min readJan 19, 2022
Photo via Pexels

Over 2.3 billion people worldwide use YouTube per month, according to data published by Global Media Insight. And every single day, people watch more than a billion hours of video on the platform.

As YouTube grows in viewership, more creators are earning six-figure incomes from the platform. For example, Meet Kevin, a YouTuber with over 1.7 million subscribers, earned over $200k in a month solely from ad revenue, per CNBC.

If you know how to beat the algorithm, making videos on YouTube can be financially lucrative for content creators. So, what follows is an analysis of ad revenue earned from videos with more than one million views.

Example One: How I Bought A Tesla For $78 Per Month.

Graham Stephan YouTube

In April 2019, Graham Stephan uploaded a video that discussed strategies he implemented to reduce the cost of a Tesla Model 3. By taking advantage of various tax rebates and write-offs, he was able to purchase a brand new Tesla for just $78 per month.

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Matt Lillywhite
Matt Lillywhite

Written by Matt Lillywhite

Storyteller and part-time procrastinator. Writing to inspire, entertain, and avoid doing laundry. Substack: https://mattlillywhite.substack.com/subscribe

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