How to Make $6 Million a Year as an Online Content Creator

According to someone who’s actually done it

Matt Lillywhite
4 min readMay 26, 2021
Photo via Unsplash

Making money online as a content creator is something that many people find difficult. They talk about a desire to make millions of dollars per year. However, very few people actually implement the necessary growth strategies to make their dreams a reality.

Kevin Paffrath (aka Meet Kevin) built an audience of 1.62 million YouTube subscribers and currently makes $6 million per year as an online content creator. Heck, he’s even been featured by CNBC, The New York Times, and several other prominent media outlets.

Here’s how he did it:

He adopted a relentless work ethic

Kevin understands that a mediocre work ethic creates mediocre results. So, to make more progress and get more views than everyone else, he consciously tries to work harder than everyone else.

That’s why Kevin uploads approximately four videos per day to YouTube. The sheer volume of content gives him more opportunities to reach people interested in personal finance.

Since Kevin became a prolific content creator, his views and subscribers have massively increased. Here are several charts that visually show his YouTube growth since January…

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Matt Lillywhite

Full-time storyteller, part-time procrastinator. Writing to inspire, entertain, and avoid doing laundry. Substack: https://mattlillywhite.substack.com/subscribe