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Mark Zuckerberg Is One Of The Smartest People Who Ever Lived

Three smart strategies he used to build a global brand.

Matt Lillywhite
4 min readMar 1, 2021
Photo by Anthony Quintano from Westminster, United States, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Mark Zuckerberg is many things. But an idiot isn’t one of them. In fact, I’d go as far as saying that he’s one of the smartest people who ever lived.

Let me explain. Mark Zuckerberg built a gigantic social media platform that currently has 2.8 billion monthly active users. For context, that’s over a third of the world’s population.

Plus, Facebook has enabled all of us to instantly communicate with each other — regardless of our global location or socioeconomic background. That’s pretty damn impressive.

So without further delay, here are several strategies that Mark Zuckerberg used to build Facebook into the gigantic company that it is today. Hopefully, they’ll enable you to grow your business, as well.

He Genuinely Believed In His Mission

It’s much easier to positively impact the world and become successful if you’re optimistic and truly believe in what you’re doing. Quoting Mark Zuckerberg:

“One of my favorite sayings is that there are two kinds of people in the world: optimists and pessimists. And the saying goes that optimists tend to be successful and pessimists tend to…

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Matt Lillywhite
Matt Lillywhite

Written by Matt Lillywhite

Storyteller and part-time procrastinator. Writing to inspire, entertain, and avoid doing laundry. Substack: https://mattlillywhite.substack.com/subscribe

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