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I Doubled My Income Using This Simple Trick

Master the art of sending cold emails

Matt Lillywhite
2 min readFeb 17, 2022

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Photo via Pixabay

You don’t need to spend thousands of dollars on an expensive business degree to become an entrepreneur. Nor do you need to be best friends with Jeff Bezos to pitch ideas to billionaires.

How do I know?

I’ve spent a lot of time perfecting the art of sending cold emails. They helped me purchase a yacht in Monaco and also improved my ability to make more money.

So with all of that in mind, I want to break down the cold email template that helps me make over a million dollars per year. Hopefully, it will be useful for you, as well.

Here Are Several Strategies I Use To Send Excellent Cold Emails:

1) Give the email a really boring subject line. Write something that will make the recipient fall asleep. Once you make people’s expectations really low, it’s easy to surpass them every single time.

2) Create a problem and sell the solution. Crash the stock market and sell insurance for the recipient’s portfolio. Or, consider creating a PR nightmare for your recipient and then offering PR crisis management services. The opportunities to make money on the internet are endless.

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Matt Lillywhite
Matt Lillywhite

Written by Matt Lillywhite

Storyteller and part-time procrastinator. Writing to inspire, entertain, and avoid doing laundry. Substack: https://mattlillywhite.substack.com/subscribe

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