Rahal prides himself on struggle and says that’s how he built RxBar into a breakout success. Yet now he exists in a rich person’s wonderland, where workers appear and disappear on some imperceptible schedule to clean the pool or fix the elevator, where the kitchen’s surfaces are entirely smooth and glossy. The many contradictions now swirling in Rahal’s daily existence are not lost on him. “As life moves forward,” he says, “an easier life isn’t always a better life.”